Ketaki Pawnikar, founder of Keiiarra

The Founder

Meet the Essencewali.

“I don’t make scents for genders. I craft them for emotions — for who you are, when no one’s watching.”

Ketaki is the nose and heart behind Keiiarra. She blends each fragrance the way a writer drafts a letter — slowly, by feeling — turning memories, moments and moods into something you can wear. Six scents later, her belief hasn’t changed: your essence isn’t male or female. It’s yours.

Ketaki · Founder & Perfumer